Cookie and Interest-based Advertising Policy
Last updated: Dec 31, 2019
This policy outlines what cookies and similar tracking technologies our websites use, how we use them and information on how to opt out of these cookies if you wish to do so.
Contents
- What are cookies?
- Why do we use them?
- What cookies do we use?
- Opting out of cookies
What are cookies?
Cookies and similar tracking technologies, such as tags, scripts and beacons, are small pieces of code (referred to as cookies hereafter) that are stored on a device (computer, mobile phone, tablet etc) and enable a website can “personalise” itself to users by remembering information about the user’s visit to the website. We also use cookies within emails we may send.
Cookies are used to collect information, where available, about your device, your IP address, operating system and browser type and how you have interacted with our websites.
While cookies are used to identify users and devices, they only ever collect non-personal information such as IP addresses, device IDs. If the data cookies collect are ever merged with any other information with which you have provided us, such as email addresses, these are anonymised in such a way that identification to actual people is impossible.
Why do we use them?
MEYALOVE.COM use cookies to:
- Store any preferences you have made and display content to you in a more personalised way
- Evaluate our websites’ advertising and promotional effectiveness
- Gain insight into the nature of our audience so we can tailor our content accordingly
- Provide interest-based advertising on our websites and on other websites which are tailored to your interests and preferences
We have a legitimate interest to use cookies so that we can show you adverts we believe you might be interested in, to control the number of times you see an advert and to measure the effectiveness of a campaign. We advertise on our site and in our newsletters to help keep the content free for our audiences.We will always make sure our websites contain clear and easy to find information about our cookies.
What types of cookies do we use?
- Per-session cookies – We only use these while you are visiting our website and they are deleted when you leave. They remember you as you move between pages, for example recording the items you add to an online cart. They also help maintain security.
- Persistent cookies – These cookies stay on your computer until they expire or are deleted. We set automatic deletion dates so that we don’t keep your information for longer than we need to.
- First and third-party cookies – Whether a cookie is ‘first’ or ‘third’ party refers to the website or domain placing the cookie. First party cookies in basic terms are cookies set by a website visited by the user – the website displayed in the URL window. Third party cookies are cookies that are set by a domain other than the one being visited by the user. If a user visits a website and a separate company sets a cookie through that website this would be a third-party cookie.